NuvenarHub for Fitness studios
CRM for UK gyms, pilates studios, and PT businesses.
The UK fitness sector reached 10.7 million members in 2024 with an average monthly membership of £47 (Leisure DB, State of the UK Fitness Industry Report 2024). For a 600-member studio that is around £340,000 a year of recurring revenue, and a few percentage points of churn or trial-conversion drag the P&L visibly. Studios get a trial booking, run the trial, then never follow up. Members lapse silently after three missed weeks and the studio finds out when the direct debit bounces. Class no-shows leave reformer beds empty that someone on the waitlist would have taken.
Why NuvenarHub
Built for the way fitness studios work.
- 01
Trial pipeline (booked, attended, follow-up sent, converted, lost) with the WhatsApp thread on every card.
- 02
Two-message trial follow-up: thank-you on the day, conversion offer at day three, both editable and templated.
- 03
At-risk-of-lapse workflow: if a member has not booked in 14 days, an internal task plus a templated check-in message goes out.
- 04
Class no-show recovery: an automated waitlist message fires when a booking cancels inside the two-hour window.
- 05
Stripe subscriptions for memberships with a polite auto-chase on a failed payment, plus a re-engagement message if cancellation rolls in.
In the field
What it looks like in the wild.
A two-studio reformer pilates business in Edinburgh runs every trialist through a two-message follow-up. Trial-to-member conversion rose from 28 percent to 47 percent in 10 weeks. Automated waitlist fill recovered 73 last-minute cancellations into new bookings over the same period.
. Fitness studios FAQ
Questions we get from this vertical.
If the answer is not here, send the question to support@nuvenar.com. Replies inside one working day.
- No. Those handle the timetable and the bookings. NuvenarHub handles the conversation, the trial pipeline, the retention sequences, and the payment chasing on top. Two-way sync by Zapier today, native integration on the roadmap.
- Studios that move from no follow-up to the two-message NuvenarHub flow typically see trial conversion go from 25 percent to 40-50 percent in the first quarter. The day-three message is the one that does most of the work.
- We pull last-booking-date from the booking system (Zapier). If it is older than 14 days and the member is on an active subscription, NuvenarHub adds the member to a Re-engagement list and fires a templated WhatsApp check-in plus an internal task for the studio manager.
- Yes. When a booking cancels inside the two-hour pre-class window, NuvenarHub messages the first person on the waitlist with a one-click confirm. Most empty beds get filled before the class starts.
- Yes. Starter at £97 / month covers a solo PT with one WhatsApp number, the CRM, AI replies, and Stripe invoicing. Most one-person PT businesses stay on Starter for 12 to 18 months.
- Stripe Smart Retries plus a NuvenarHub workflow: on a failed charge, retry over the next seven days, send a friendly WhatsApp on day two, escalate to the studio manager on day five. Most failed payments resolve without the member ever speaking to the front desk.
Start the 7-day trial.
Most operators in fitness studios earn the subscription back in the first month from recovered bookings or faster proposals. Card on file, £0 during the trial, cancel from the dashboard.
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