Ad spend audit cut cost per booking 57% and lifted monthly bookings 38%.
Took over a £6,000/month Meta + Google account that had not been reviewed in seven months. Cut three dormant campaigns burning budget, rebuilt creative against a single lead offer, wired Meta Lead Ads into the CRM natively, set up server-side tracking via Meta CAPI. Cost per booking dropped from £142 to £61 inside 90 days. Monthly booked treatments up 38% at the same spend level.