Digital marketing · Meta and Google Ads

Meta and Google Ads that generated millions for UK operators.

UK Meta Ads and Google Ads agency managing £240,000+ in monthly client ad spend across Facebook, Instagram, Google Search, Performance Max and Display. Senior in-house media buyers, creative production and server-side tracking included in the retainer. Every pound followed from click to lead to closed deal, with the CRM to prove it.

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Written audit inside 5 working days. Yours whether you hire us or not.

£240K+
monthly ad spend under management across Meta and Google
£millions
in tracked client revenue attributed to paid campaigns
In-house
media buyers, no white-label to an offshore agency
Verified
Meta Tech Provider (Nuvenar Ltd, Meta Business Verification)

In one paragraph

Meta and Google Ads, done by senior UK buyers.

NUVENAR LTD is a UK Meta Ads and Google Ads agency currently managing over £240,000 in monthly client ad spend, with millions of pounds in tracked client revenue attributed to campaigns run by our in-house media buying team. We are a Meta Verified Tech Provider with completed Meta Business Verification (Company No. 17240693, England and Wales).

  • Managing £240,000+ in monthly client ad spend across Meta and Google, for UK operators.
  • Millions of pounds in tracked client revenue attributed to campaigns run by our media buying team.
  • Meta Verified Tech Provider (Nuvenar Ltd), with completed Meta Business Verification.
  • Server-side tracking (Meta CAPI, GA4 enhanced conversions, Google offline conversion imports) live inside two weeks on every engagement.
  • Meta Ads certified team members. Google Ads certifications across the buying team.
  • Flat monthly retainers. No percent-of-spend model. No lock-in contracts.

What we run

Six things, done properly.

The full paid-ads stack under one retainer. No add-on SOW for creative, landing pages, or tracking.

Meta Ads (Facebook + Instagram)

Campaign structure, audience research, lookalikes and retargeting, Advantage+ shopping and lead-form campaigns, static + video + carousel creative, iOS 14+ attribution work, Conversions API (CAPI) server-side setup, catalog + dynamic product ads for e-commerce.

Google Ads (Search, PMax, Display)

Search campaigns with proper match-type discipline, Performance Max asset groups and audience signals, brand-vs-non-brand budget separation, negative keyword hygiene, Display and YouTube where it earns its keep, enhanced conversions with hashed first-party data.

Ad creative (built, not just placed)

Copy written for the audience, not the brand. Hooks tested, not assumed. Static, video, UGC-style shorts, carousels. Creative refreshed on a schedule so fatigue does not silently eat your ROAS.

Landing pages that convert

Same-day landing page revisions when a campaign under-performs. A/B tested headlines, hero video, form length, social proof placement. Zero attempt to "increase time on page" - only leads and cost per lead.

Attribution end-to-end

Meta CAPI, GA4, offline conversion upload to Google Ads, UTM discipline, and where possible piped into NuvenarHub so revenue attributes back to the ad set that brought the lead. Not just ROAS - pipeline, weighted forecast, deals closed.

Reporting a founder can actually read

One-page monthly report. What ran, what it cost, what it produced, what got killed, what got scaled. No vanity metrics. No 40-slide dashboard nobody opens.

Where we win

Verticals we have run at scale.

UK aesthetic clinics

Botox, filler, laser, skin. Meta Lead Ads for deposit-first booking flows. Google Search for high-intent queries. No before/after image bans triggered because we know Meta's aesthetics policy.

E-commerce and DTC

Meta Advantage+ Shopping, Google Performance Max with proper audience signals, catalog and feed hygiene, dynamic product ads, incremental testing, and MER as the north-star metric, not per-campaign ROAS.

Home services and trades

Google Ads Search + Local Services Ads, Meta lead-form campaigns for boiler / bathroom / driveway leads, call tracking with dynamic numbers, evening-hours lead routing.

B2B lead generation

LinkedIn (where the audience justifies the CPM), Meta lead forms for SMB decision-makers, Google Search on commercial-intent queries. Attribution to Salesforce or NuvenarHub so sales knows which lead came from which ad.

How we compare

Nuvenar vs typical UK agency vs freelance.

DimensionNuvenarTypical UK agencyFreelance
Media buyer senioritySenior in-houseJunior AM + rotating buyerOne person
Attribution to CRMNative (via NuvenarHub)Screenshots from Ads ManagerScreenshots
Creative productionIncluded£800-£2,000/mo add-onNot typically
Landing page workIncludedSeparate SOWOut of scope
Meta CAPI + server-side trackingSet up in week 1Add-onRarely done
ReportingOne-page monthly, plain English40-slide deckAd-hoc
Contract lengthRolling monthly, cancel any time3-12 month lock-inRolling

Based on typical UK paid-media agency pricing and freelance market rates. Verify with any candidate agency before signing.

How we start

Free audit first. Contract only if the audit convinces you.

  1. 01
    Free 45-minute account audit

    We connect to your Meta and Google accounts read-only. We look for campaign overlap, wasted spend, creative fatigue, misfiring conversions, and untouched campaigns that have been burning £X/day since last year. You get the findings in writing whether or not you hire us.

  2. 02
    Written strategy in 5 working days

    ICP, offer, funnel stage, budget split across platforms, campaign structure, creative brief, landing-page changes, tracking setup, KPI targets. No surprise campaigns, no undisclosed test spend, no rebuilding your account in the dark.

  3. 03
    Rebuild and launch

    Server-side tracking (Meta CAPI, GA4, Google enhanced conversions) live before new spend hits. Campaign structure rebuilt cleanly. Creatives shipped. First campaigns launch against explicit CPL and ROAS baselines, agreed with you in writing.

  4. 04
    Weekly iteration

    Creative refresh cadence, budget reallocation, audience testing, ad-copy tests, landing-page tweaks. Slack channel with the working media buyers, not an account manager standing between you and them.

  5. 05
    Monthly review

    One-page report to the founder or marketing lead. What ran, what it cost, what it made, what got killed, what got scaled next month. Cost per lead, cost per booked deal, ROAS, and revenue attributed back to the CRM.

Book the free audit.

Read-only access to your Meta and Google accounts. Written findings in 5 working days. You keep them whether you hire us or not.

. Meta and Google Ads FAQ

Common questions.

If the answer is not here, send the question to support@nuvenar.com. Replies inside one working day.

  • Currently £240,000+ per month across Meta Ads (Facebook and Instagram) and Google Ads (Search, Performance Max and Display), for UK operators across aesthetic clinics, e-commerce, home services and B2B lead generation. Cumulative client revenue attributed to campaigns we have run runs into the millions of pounds.
  • Nuvenar Ltd is a Meta Verified Tech Provider across WhatsApp, Messenger and Instagram, which requires Meta Business Verification and platform certification. Our media buying team runs client Meta accounts under the Business Manager the client controls. We keep Google Ads certifications current across the team so Google Ads work is done by qualified buyers, not offshore juniors.
  • We take on accounts spending £3,000/month upwards on Meta and Google combined. Below that, the management fee eats too much of the budget to make sense for either side. Above £20,000/month we discuss dedicated buyer time and custom reporting.
  • Flat monthly management fee, agreed upfront based on account complexity, platforms, and creative volume. We do not charge a percent of spend because that misaligns incentives: percent-of-spend agencies quietly want you to spend more, whether or not it works. Our fee is fixed regardless of whether we push your budget up or cut it in half.
  • Three differences. First, senior in-house media buyers, not a junior account manager plus a rotating offshore buyer. Second, creative production, landing-page work, and server-side tracking (Meta CAPI, GA4 enhanced conversions) are included in the retainer, not add-on SOWs. Third, we plug the ad accounts into NuvenarHub so revenue attributes back to the campaign that brought the lead, not just ROAS from the ad platforms.
  • No. We run Meta and Google Ads for clients on HubSpot, Salesforce, Pipedrive, Shopify, WooCommerce and offline CRMs. NuvenarHub gives us the cleanest revenue attribution, but if you already run something else we work with what you have.
  • We deliver a written 45-minute account audit within five working days of getting read-only access. You keep the audit whether or not you hire us. It typically identifies at least one campaign burning budget with no conversions.
  • Rolling monthly. Thirty days written notice to end. No 3, 6 or 12 month lock-in. Agencies that require a year up front are hedging against being fired for underperformance. We prefer to earn the retention each month.
  • Yes, in-house. Copy is written by the media buyer running the account, because they know the audience, offer and platform intent. Static, video and carousel creative is briefed and produced against the winning-hook framework we have refined across hundreds of accounts. UGC-style content is briefed to a UGC creator on our roster or your own creator.
  • Meta Conversions API (CAPI) server-side sending on day one of the engagement. GA4 with enhanced measurement and enhanced conversions. Google offline conversion imports for CRM-tracked deals. First-party UTM discipline. Where you use NuvenarHub, revenue attributes back to the ad set from the CRM record itself, not from browser cookies.
  • Yes. Aesthetic clinics (Botox, filler, laser, skin) are one of our core verticals. We know Meta's advertising policies for cosmetic procedures, before/after image handling, prohibited body-part imagery, medical claims wording, and prescription-medicine policies. Same for cosmetic dentistry, fertility, and hair transplant clinics.
  • No. Performance-only models sound attractive and are almost always priced in a way that makes the agency more money than the client on any account that works. We charge a fixed monthly fee, tell you exactly what your CPL and ROAS targets are, and if we do not hit them for two consecutive months you have every right to leave with 30 days notice.
  • Most accounts we take on are messy. Campaign overlap, dozens of ad sets with three conversions each, creative from 2022 still running, conversion events firing twice, brand and non-brand mixed in the same campaign. We rebuild cleanly in the first two weeks. You keep the old account structure paused for reference.
  • For clients on NuvenarHub, Business Pulse gives them a live revenue-attribution dashboard by source (Meta, Google, IG DM, direct, referrals) refreshing every 30 seconds. For clients on other CRMs, we send a one-page written monthly report plus dashboard access in Meta Ads Manager and Google Ads. We do not use Triple Whale, Northbeam, or Hyros unless the client specifically requires it - the accounts we run rarely need a £299/month attribution layer to answer basic questions.

ix. Two doors

Two ways in.

a.

Free 45-minute account audit.

Read-only access to your Meta and Google accounts. Written findings inside 5 working days. Yours to keep.

Book the free audit
b.

Or start with NuvenarHub.

Many ad clients start by running NuvenarHub for CRM + attribution, then bring us in for the ads. Card on file, £0 during the 7-day trial.

Start a trial

Reply within one working day. Scope and price in writing before you commit.

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