NuvenarHub for E-commerce and DTC

CRM for UK e-commerce and DTC brands.

UK e-commerce merchants sit on Shopify or WooCommerce for the storefront, Klaviyo for email, ManyChat or Postscript for SMS, Gorgias or Zendesk for support, and Triple Whale for attribution. Six subscriptions, each speaking a different language about the same customer. Meanwhile the £42 abandoned-checkout email goes out three hours after the customer has bought from a competitor, and the founder cannot tell you which ad set produced last week's revenue without opening four tabs.

Why NuvenarHub

Built for the way e-commerce and dtc work.

  • 01

    Post-purchase WhatsApp support inbox on the same number as marketing, so a customer asking about their order does not get routed into a different tool with no order history.

  • 02

    Abandoned-checkout recovery via WhatsApp within minutes, not hours, with the product name and a payment link in the first message.

  • 03

    Native Meta and Google ad attribution live in Business Pulse: which ad set brought which order, at what CPA, without Triple Whale.

  • 04

    Post-purchase upsell flows, loyalty tier tags, and win-back campaigns run from the CRM that already knows the customer's LTV.

  • 05

    One-tap review request 5-14 days after delivery, routed to Trustpilot, Google, or your own on-site review widget.

In the field

What it looks like in the wild.

A UK skincare DTC on Shopify replaced Klaviyo, Gorgias, and Triple Whale with NuvenarHub. Abandoned checkout recovery moved from 4-hour email to 5-minute WhatsApp, recovering an extra 11% of abandoned carts. Business Pulse now shows the founder daily revenue split live: from Meta, from Google, from email, from returning customers. Total tool cost went from £680/mo to one £97 subscription.

. E-commerce and DTC FAQ

Questions we get from this vertical.

If the answer is not here, send the question to support@nuvenar.com. Replies inside one working day.

  • For most UK e-commerce brands doing £30K-£5M a year revenue, yes. Klaviyo (email), Postscript or Attentive (SMS), Gorgias (support), Triple Whale (attribution) and ManyChat (WhatsApp bots) collapse into one subscription. Enterprise Shopify Plus brands with 500K+ contacts and 200K+ monthly orders may keep Klaviyo for its email deliverability infrastructure; we run alongside for WhatsApp and attribution in that case.
  • Yes. Native connector to Shopify (products, customers, orders, checkouts, subscriptions) and a Zapier or webhook path for WooCommerce. Abandoned checkouts fire into NuvenarHub in near real time, so recovery messages go out inside 5 minutes, not the 3-hour Klaviyo default.
  • Meta CAPI server-side sending on day one. Google enhanced conversions. Purchase events tagged with campaign, ad set, ad, and creative. Business Pulse dashboard shows revenue split live: from Meta ads, from Google ads, from email, from organic, from returning customers. First-party attribution independent of third-party cookies.
  • Yes. Order-confirmation, shipping-notification, delivery-arrived, review-request, replenishment-reminder, cross-sell. All templated, all WhatsApp-Business-Platform-compliant (utility vs marketing category), all fired from Shopify order events.
  • Recharge, Bold Subscriptions, and native Shopify subscriptions are all supported via webhooks. Subscription-status tags flow to the CRM, and workflows fire on churn signals (skipped delivery, pause, cancellation intent) before the customer actually cancels.
  • Yes. Segmented broadcasts by tag, LTV, product-purchased, or last-order-date. WhatsApp Business Platform per-message costs pass through at Meta rates with no BSP markup. Marketing-template approval is included in onboarding.

Start the 7-day trial.

Most operators in e-commerce and dtc earn the subscription back in the first month from recovered bookings or faster proposals. Card on file, £0 during the trial, cancel from the dashboard.

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