Consultants // Sales and CRM

Customer Acquisition Cost (CAC) Calculator
for Consultants

CAC calculator for UK SMB. Blended and per-channel, with payback. Built for UK consultants who need a defensible number, not a vibe.

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Why this matters for consultants

Same maths, different defaults.

The customer acquisition cost (cac) calculator is identical regardless of who runs it. What changes is the realistic input range. A consultant has different unit economics from a general operator — average ticket size, conversion windows, repeat purchase frequency, and retention curves all sit in their own ballpark.

This page exists so a consultant hitting Google with “customer acquisition cost (cac) calculator consultants” lands on a calculator that loads with sensible defaults for the segment, with the context needed to interpret the result correctly. The tool itself lives at /tools/cac-calculator.

If you want to skip this lens and just run the numbers, the full calculator is one click away.

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