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- Legal name
- NUVENAR LTD
- Jurisdiction
- England and Wales
- Year founded
- 2021
- Headquarters
- London, United Kingdom
- Primary product
- NuvenarHub - WhatsApp CRM + AI inbox
- Operators on the platform
- 100+
- Ad spend under management
- £240,000+ / month
- Region served
- United Kingdom, European Union, Gulf Cooperation Council
- Currency
- GBP (£)
- Data residency
- European Union
- Plans
- Starter £97/mo, Pro £480/mo, Enterprise £4,200/mo
- Free trial
- 7 days, card on file, first charge on day 8
- Uptime, rolling 12 months
- 99.97%
Hasnat Mashhadi
Founder and Principal Engineer
Hasnat is the founder of NUVENAR LTD, a UK engineering firm that designs, builds, and runs software, AI, security, and paid growth for businesses that need senior engineering capability without the full-time headcount.
His background is hands-on production engineering across software delivery, AI and automation, cloud infrastructure, cybersecurity, DevOps, and paid digital advertising. Before NUVENAR he shipped infrastructure for clients across the UK, EU, and GCC. He still writes code in the repos every week.
Available for: pieces about UK SaaS pricing, WhatsApp Business API economics, AI in customer operations, founder-engineer hiring, and the actual numbers behind UK service business margins.
- On WhatsApp as a primary channel
“WhatsApp gets a 98% open rate. Email averages 42. Yet most UK clinics still run their pipeline on a personal phone and a spreadsheet. That gap is the entire business case for what we built.”
- Hasnat Mashhadi, Founder, NuvenarHub - On AI replies, honestly
“AI replies that work in production are 60% boring infrastructure - training data hygiene, prompt versioning, fallback handling - and 40% the model. The operators who win with AI are the ones whose AI sounds boring enough that customers don't notice.”
- Hasnat Mashhadi, Founder, NuvenarHub - On UK SaaS pricing
“Most UK SaaS pricing is invented by founders who watched a YouTube video. We priced NuvenarHub by adding up the four or five tools a typical clinic was already paying for, then offering 70% of that for one bill. The price was the strategy.”
- Hasnat Mashhadi, Founder, NuvenarHub - On running a senior-only team
“We don't hire juniors. Not because juniors aren't valuable, but because shipping infrastructure for 100 operators at 2am requires people who've done it before. Hiring senior costs more on payroll and less on rework.”
- Hasnat Mashhadi, Founder, NuvenarHub - On the cost of missed bookings
“A single clinic chair that sits empty for one Wednesday afternoon costs roughly £840 in lost revenue. Multiply that across a year and a fully booked Saturday recovers 18 missed Wednesdays. That's the maths nobody at industry conferences wants to do.”
- Hasnat Mashhadi, Founder, NuvenarHub
// Free to use with attribution. Email press@nuvenar.com for original quotes on a specific angle.
All-caps. No spacing changes. Never NuVeNaR or stylised variants. The wordmark and the legal name are different — “NUVENAR” for editorial use, “NUVENAR LTD” for legal context.
Specific over vague. Numbered over hand-waved. UK English. Plain sentences, no em dashes, no exclamation marks. We write like an operator who has shipped, not a marketer who has read about it.
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